The title “MitCSR – finding and retaining employees” refers to a research project at the Berlin School of Economics and Law and the Beuth University of Applied Sciences Berlin.
The funding for the research comes from the “Institut für angewandte Forschung Berlin” (IFAF, “Institute for Applied Research Berlin”).
The project is also funded by official project partners in the service sector in the Berlin-Brandenburg region.
Recruiting employees and retaining them in the long term represents an increasing challenge for enterprises – particularly for small- and medium-sized enterprises.
Corporate Social Responsibility (CSR) and the impact it has or may have on employees is therefore the subject of the “MitCSR” project.
The three factors relating to CSR dimensions are analysed:
- CSR activities
- internal and external CSR communication
- CSR as perceived by existing and potential employees.
As a result, an action guideline for enterprises will be drawn up which will show the ways in which CSR can be specifically deployed for the purpose of providing support when recruiting and retaining employees.